• News (70)
    Marketing Week (21 Dec 2018)

    From skate to streetwear: Kodak’s plans to bring back its consumer brand in a ‘big way’

    KODAK is launching a new strategy that picks up on its vintage credentials. The brand wants to bring its focus back to its founder's original vision, which was to make photography as simply as using a pencil. The brand has been 80% focused on serving the commercial print industry, but it looking be become more consumer focused. It is looking to apply the Kodak brand in areas such as new tech, in-house digital businesses, or licensee agreements, and to develop new startup businesses, such as Kodakit.

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    Prolific North (25 Jun 2018)

    Blue Chip behind O2’s Kodak campaign

    O2 has kicked off a new campaign promoting its partnership with KODAK. Created by BLUE CHIP, the print campaign highlights the mobile network's offering to claim a free Kodak Mini 2 Bluetooth printer, and aims to drive awareness and sales of flagship handsets. The work will run in-store, online and via the phone, and also includes a scratchcard for people to claim their free gift. 

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