• News (3)
    Nielsen (12 Feb 2018)

    Spend Analysis

    KINGSTOWN ASSOCIATES was the second highest spender in direct mail for Q3 at £7.7m. This represented 91% of its Q3 budget, 72% more than in Q2 and 71% more year on year. Kingstown invested £3.1m of this in Healthy Living Direct, £1.7m in All the Very Best and £1.1m in Homewares Direct. It also spent £963k in Inspired Choices, £615k in Foot Friendly, £186k in Gardenability, £65k in Craft & Hobby and £19k in Bits & Pieces.

    Nielsen (12 Feb 2018)

    Spend Analysis

    KINGSTOWN ASSOCIATES, which owns brands such as Healthy Living Direct and Inspired Choices, was the second highest spending retail company in Q3. This is an advertiser we don’t usually see this high up the spending leader board. The mail order company spent £8.4m in Q3, 79% more than in Q2 and 74% more than at the same time in 2016, marking the most it has spent on advertising in the past seven years. 91% of Kingstown Associates’ spend was on direct mail (£7.7m) with the remainder spent on press. This investment went mainly towards its Healthy Living Direct brand (£3.7m), with All The Very Best (£1.7m), Housewares Direct (£1.1m) and Inspired Choices (£963k) also receiving significant chunks of the budget.