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    Marketing Communication News (04 Apr 2019)

    AMV BBDO help create campaign for COPI to tackle toxic air pollution

    ABBOTT MEAD VICKERS created a campaign in partnership with the Central Office of Public Interest (COPI) to tackle the UK's toxic air pollution crisis. THE BRITISH LUNG FOUNDATION and KING'S COLLEGE LONDON are teaming up with COPI to create a simple Air Quality Index. The index will allow anyone to know the levels of air pollution outside their front door with data accurate to 20sqm. COPI aims to ensure the Air Quality Index becomes part of all future HomeBuyer reports and with estate agents for the index to be included on property listings. The campaign will feature ads across the streets of London, showing the air quality in various locations with a message demanding more action be taken by the authorities.

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