• News (6)
    Campaign (18 Sep 2018)

    Audible launches campaign starring a collective of apes

    AUDIBLE is showcasing the positive responses it elicits in its users compared to other apps in a new campaign by FOLD7 entitled 'Mindful moments'. The audiobook app was among the top ten apps that left users feeling happy in a study conducted by the Center for Humane Technology. The same research found FACEBOOK, SNAPCHAT, INSTAGRAM, Tinder and CANDY CRUSH in the bottom 15. A 30-second spot tells the tale of two orangutans with different smartphone habits; one is mindlessly swiping through social media, appearing down and bored, while the other is engrossed in an audiobook and is seen completing a series of Rubik's cubes. It includes the slogan 'the difference is audible'. The spot will be supported by print activity featuring other primates expressing their appreciation of Audible compared to other apps, and will run on TV, VOD, YOUTUBE and in cinemas. OOH and digital display ads will also roll out from 8 October. HEARTS & SCIENCE handled media planning, buying and audience insight for the campaign. 

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    Campaign (25 May 2017)

    Candy Crush Saga owner reappoints WCRS for global creative

    KING, which started a review of its global creative account in March, has retained WCRS as its global creative agency. BBH, IRIS and LEO BURNETT all pitched for the account, but incumbent WCRS, who has worked on the business since 2014, held off the competition to keep the business. STARCOM handles media planning and buying for King.

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