• News (212)
    The Grocer (21 Apr 2017)

    Andrex marks 75th year with nostalgic ad and giveaway

    ANDREX is celebrating its 75th anniversary with a new campaign and giveaway. A TV ad will run until the end of June and aims to take viewers through the brand's origins in 1942 until modern day. A giveaway via FACEBOOK will also give consumers the chance to win limited-edition single-roll packs featuring nostalgia-driven designs. 

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    Campaign (29 Nov 2016)

    Mondelez appoints new global media and e-commerce leaders

    MONDELEZ has appointed Bob Rupczynski, formerly vice president of media, data and CRM at KRAFT HEINZ, to the role of vice president, head of global media & digital. He will report into Dana Anderson, the senior vice president and chief marketing officer. The company has also hired Jeff Jarrett as vice president, global head of e-commerce. Jarrett joins from KIMBERLY-CLARK where he was vice-president of global e-commerce and commercial innovation. He reports into the chief growth officer, Tim Cofer. The changes are a response to the departure of Bonin Bough, the chief media and e-commerce officer.

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