• News (246)
    Campaign (21 Nov 2018)

    Andrex raises awareness of sanitation with pop-up toilet

    ANDREX and WATERAID have teamed up for an activation highlighting the poor sanitary conditions caused by global poverty. Visitors can see first-hand the terrible conditions which some people are forced to live in and hear their stories. MHP devised the event which was produced by Dresd. JWT has created a film to support the campaign running on TV, video on demand, online and social channels. MINDSHARE handled media.

    Read Full Article

    bbc.co.uk (19 Oct 2018)

    Kleenex bins 'Mansize' tissues

    KLEENEX is binning its 'Mansize' branding from its tissue boxes after being called out for being sexist. The tissues will now be called 'Extra Large'. Kleenex For Men first launched in 1956 as an alternative to large cotton handkerchiefs.

    Read Full Article