• News (120)
    Marketing Communication News (03 Jul 2019)

    Kia taps Robert De Niro to launch new Niro family

    KIA has launched a new campaign starring Robert de Niro to promote its new Kia Niro family. Created by INNOCEAN WORLDWIDE, the 30-second spot sees de Niro turning up to a film set dressed as a hipster, mistakenly thinking that the 'trendier version of the Niro' in the film script referred to himself. HAVAS MEDIA handled media for the campaign which will run across TV, cinema and VoD supported by podcast sponsorship and social activity on FACEBOOK and INSTAGRAM

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    The Drum (15 Apr 2019)

    Kia secures 'very special long-term' deal with Dugout to run Europa League sponsorship

    KIA has enlisted football club media business Dugout to activate its UEFA Europa League partnership in Europe and South Korea. Dugout will work with sports marketing agency Right Formula and Uefa's bespoke agency Team Marketing to deliver content and activities around the car marque's sponsorship for the European football tournament which aims to drive European sales. Dugout will help Kia deliver its Official Match Ball Carrier activity, create original content around team's participating in the tournament for a Uefa Europa League Weekly magazine show, and, during the trophy tour, fans and players will be encouraged to donate unwanted boots for the Zaatari refugee camp. The Dugout app will feature a Kia hub where all content will live and branch out into both parties' social media channels. Dugout has 86 clubs, national football federations and leagues signed as partners. 

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