• News (106)
    Campaign (02 Dec 2016)

    Hyundai mulls direct deal with Google on digital spend

    HYUNDAI and KIA are to potentially negotiate their global digital advertising spend directly with GOOGLE within the next year. This would mean cutting out the brands’ media agencies who oversee digital spend. Media requirements are handled by in-house team, INNOCEAN, and works with agencies such as HAVAS MEDIA. The move would hope to improve efficiency by removing intermediation and to gain greater transparency. Additionally, Hyundai has announced that Vice Media, who helped launch the brand’s Ioniq hybrid and electric car in Europe earlier year, will also be involved in the roll out of the i30 model in 2017.

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    The Drum (24 Aug 2016)

    Kia names David Hilbert as UK marketing director

    KIA MOTORS has hired David Hilbert, the general manager of vehicle marketing at TOYOTA, as UK marketing director. He will take up his new role on 1 September and be responsible for growing sales and developing the brand’s positioning.

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