• News (119)
    The Drum (15 Apr 2019)

    Kia secures 'very special long-term' deal with Dugout to run Europa League sponsorship

    KIA has enlisted football club media business Dugout to activate its UEFA Europa League partnership in Europe and South Korea. Dugout will work with sports marketing agency Right Formula and Uefa's bespoke agency Team Marketing to deliver content and activities around the car marque's sponsorship for the European football tournament which aims to drive European sales. Dugout will help Kia deliver its Official Match Ball Carrier activity, create original content around team's participating in the tournament for a Uefa Europa League Weekly magazine show, and, during the trophy tour, fans and players will be encouraged to donate unwanted boots for the Zaatari refugee camp. The Dugout app will feature a Kia hub where all content will live and branch out into both parties' social media channels. Dugout has 86 clubs, national football federations and leagues signed as partners. 

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    AM Online (19 Mar 2019)

    Kia reveals new Ceed crossover will debut this year

    KIA has revealed a new Ceed crossover will launch later this year. The new model is expected to be powered by the same engines as the current Ceed, between 1.0-litre and 1.4-litre petrol and a 1.6-litre diesel and its size will place it between the Ceed Sportwagon and Sportage range. The new car is likely to be named the XCeed and make its debut at the Frankfurt Motor Show.

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