• News (202)
    City AM (30 Jul 2018)

    Pladis chooses new vice president, finance

    PLADIS has appointed Lindsey Roberts vice-president finance for the UK & Ireland. She will sit on the UK & Ireland executive board in her new role, which will see her work with the operational and commercial leadership teams. Roberts joins from KERRY FOODS where she was finance transformation director.

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    Campaign (25 Jul 2018)

    Fridge Raiders promoted to masterbrand status with 1980s-tinged launch campaign

    KERRY FOODS has relaunched its Fridge Raiders brand with a 1980s-themed campaign. The range now includes products which were previously branded as Fire & Smoke, Go Go's, and Matteson's Fridge Raiders. The humorous spot highlights that the products are 'powered by protein' by showing a woman who begins power walking and even power boating after trying a Fridge Raiders snack. It is intended to tap the adult market who tend to snack more. It will roll out on TV with supporting activity on mobile, social and out-of-home channels. Media was handled by VIZEUM while SAATCHI & SAATCHI created the ad.

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