• News (19)
    The Drum (24 Aug 2016)

    From 'chief bake officers' to ad campaigns planned 12-months out – how brands are taking a slice of The Great British Bake Off effect

    KENWOOD is seeking to benefit from the undeniable popularity of the Great British Bake Off with its ‘My Chef’ campaign. Running until the end of the year, the campaign will show off the versatility of its stand mixers for both baking and savoury food preparation. Last year, the company’s kMix model was used in the show which resulted in a surge of interest in the brand.

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    The Drum (03 Jun 2013)

    KENWOOD has hired creative agency, Well & Truly, to launch two international breakfast ranges. The recently-launched Leicestershire agency will be responsible for creating advertising, photography, point-of-sale, in-store retail units, demonstration videos, and packaging.