• News (382)
    The Drum (21 Apr 2017)

    Kellogg’s Special K moves away from ‘red swimsuit’ branding to muscle in on the sugar debate in £3m campaign

    KELLOGG'S SPECIAL K has released a £3m digital campaign in order to position the cereal as part of a healthy lifestyle instead of as a diet tool. TV presenter Katie Piper will star in experimental videos on FACEBOOK, Twitter and Instagram which aim at getting the word out about the brand's recent reformulation with less sugar. Digital banners and online videos will also be hosted on HEARST platforms as part of the campaign.

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    Campaign (18 Apr 2017)

    Kellogg's hunts for most cray cray Crunchy Nut fan

    KELLOGG’S is launching a digital-led campaign aiming to identify the biggest Crunchy Nut enthusiast in the UK. 'Search for the Ultimate Crunchy Nutter' tasks fans of the cereal to eat a bowl “in a troublesome place or at a troublesome time”, participants are then encouraged to share video evidence of their feat using the hashtag #TastesTooGood. The brand's agency partners DIGITASLBI and LEO BURNETT helped develop the challenge, which is part of a £6m spend on the brand this year – of which 31% is intended for digital.

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