• News (431)
    Convenience Store (06 Dec 2018)

    Kellogg's turns waste Corn Flakes into beer

    KELLOGG'S has teamed up with brewery Seven Bro7hers to create an IPA beer using leftover Corn Flakes. The limited-edition beer is made from waste Corn Flakes that have not passed the brand's quality control, either top big, small or overcooked, and would have previously gone to animal feed. Kellogg's approached Seven Bro7hers about the prospect of creating the new cereal brew as it looks the find new ways of upcycling its food waste.

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    Marketing Communication News (21 Nov 2018)

    Acrobats Takeover the London Commute in New Campaign for Kellogg’s Nutri-Grain

    NUTRI-GRAIN staged an acrobatic stunt on 20 November. Gymnasts surprised London commuters by performing in and around tube stations, promoting the brand's new cereal bars that have energy-yielding properties; B vitamins and iron. TAYLOR HERRING were behind the stunt which also offered commuters samples of the new bars. 

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