• News (4)
    Exclusive (02 Nov 2018)

    KASPERSKY has appointed Andrew Winton to the position of vice president of global marketing.

    The Drum (22 Sep 2017)

    Radley Yeldar is trying to get brands to adopt a 'Data Dollar' symbol to show when people are exchanging data for a service

    KASPERSKY teamed up with creative agency Radley Yeldar to create a data dollar currency symbol to demonstrate the value of consumer data and encourage companies to highlight when data is being exchanged for services. The simple design was created in order to be easily be drawn digitally or by hand and work alongside numbers or copy. To support the symbols launch, an experiential event took place in Shoreditch which tested how much data people were willing to give away for certain services. 

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