• News (73)
    PR Week (20 Jan 2020)

    Dutch airline KLM picks UK agencies for Blue January campaign

    KLM ROYAL DUTCH AIRLINES has appointed FRANK and Influence Digital to oversee a digital and experiential brand campaign running from Blue Monday 20 January until the end of the month. Titled 'Fight Blue with Blue', the campaign aims to tackle the January blues with positive Dutch spirit, after the Netherlands was named the fifth-happiest country in the world. Frank will oversee PR and experiential, while Influencer Digital will work on digital execution, content creation, media buying and influencer management.

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    Campaign (13 Jan 2020)

    KLM brightens up Blue Monday with vending machine offering treats

    KLM is to provide Dutch treats in a vending machine on Blue Monday, 20 January at Paddington Station. Commuters are to input their mood with an emoji and a personalised gift will be dispensed depending on their choice, including complimentary return flights and caramel waffles. The work will also be available at Manchester Piccadilly station on 22 January and Glasgow Central station on 24 January. FRANK and Influence Digital are working together on the project.

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