• News (69)
    The Drum (09 Oct 2019)

    KLM celebrates its centenary by creating an ode to the airline's history

    KLM has launched a 60-second spot celebrating its 100-year anniversary. The spot, created by DDB Unlimited, goes back in time to tell the story of three generations of young girls who grow up to be flight attendants and a captain for KLM. Dubbed '100 Years of Progress' the campaign aims to show how far the airline, and society, has come since 1919. 

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    The Drum (03 Sep 2019)

    Asics inks KLM partnership to show 'power of running' to frequent travellers

    ASICS has partnered with KLM to offer 30,000 employees and frequent travellers the chance to discover the mental and physical benefits of running for themselves. The scheme is part of KLM's Vitality programme and will provide access to running events, training and footwear including the Asics KLM100, a shoe celebrating the airline's 100th birthday. Participants will also have access to Asics' Runkeeper app to help keep the pace.

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