• News (4)
    PR Week (28 Feb 2019)

    The Jockey Club hires PR agency to push horse racing to fresh audiences

    THE JOCKEY CLUB has selected The Academy to lead its consumer PR after a competitive pitch. The process involved four other agencies and there was no incumbent on the account. The Academy is tasked with devising a strategy to promote horse racing to new demographics. Agency co-founders Mitch Kaye and Dan Glover will manage the business.

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    DecisionMarketing (12 Dec 2018)

    Jockey Club boosts CX with Amaze Realise site rebuild

    THE JOCKEY CLUB has rolled out a new customer experience strategy designed by AMAZEREALISE. The horse racing group brought the agency on board to streamline its customer journey and improve opportunities for upselling and cross-selling of products on its ticketing platform Audience View. Customers can now discover related racing events when purchasing tickets.

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