• News (5)
    PR Week (04 Apr 2019)

    Iconic racehorses given Marvel treatment in Grand National campaign

    THE JOCKEY CLUB has immortalised iconic horses of the past into a comic book as part of a campaign for the Grand National. In its first piece of work from The Academy, The Jockey Club commissioned Marvel artists Martin Griffiths and Simon Furman to turn a selection of legendary racehorses into comic book characters. 'Magnificent Racehorses' tells the story of famous horses, including Red Rum, Altior and Frankel, which The Jockey Club hope will increase their profile and promote the sport of horse racing.

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    PR Week (28 Feb 2019)

    The Jockey Club hires PR agency to push horse racing to fresh audiences

    THE JOCKEY CLUB has selected The Academy to lead its consumer PR after a competitive pitch. The process involved four other agencies and there was no incumbent on the account. The Academy is tasked with devising a strategy to promote horse racing to new demographics. Agency co-founders Mitch Kaye and Dan Glover will manage the business.

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