• News (13)
    Breaking Travel News (24 Jan 2020)

    Jamaica Tourist Board unveils new destination campaign

    THE JAMAICA TOURIST BOARD has unveiled a new brand positioning for the country called ‘Jamaica, Heartbeat of the World’. It is also designed to help recognise the islands global cultural relevance. Beautiful Destinations developed the work and strategy and a TV ad will be launched next week internationally.

    Read Full Article

    Breaking Travel News (13 Feb 2019)

    Jamaica Tourist Board signs Beautiful Destinations partnership

    JAMAICA TOURIST BOARD has handed its creative account to New York-based Beautiful Destinations following a competitive pitch. The agency is tasked with developing creative content, integrated initiatives and digital engagement to showcase Jamaica's distinct offerings and continue to drive tourism growth for the island. 

    Read Full Article