• News (196)
    PR Week (29 May 2018)

    Jaguar Land Rover names PR lead to CXO post in restructure of marcoms and related functions

    JAGUAR LAND ROVER has revealed a drastic restructure of its marketing, sales, service and PR departments. Global PR communications director Fiona Pargeter has been moved to a newly created position as customer experience director (CXO) and will oversee all marketing communications, experiental marketing, customer insights and PR in her new role. Jeremy Hicks, previously UK regional director, becomes market performance director and will be replaced by Rawdon Glover, previously global customer service director. Global communications director Anthony Bradbury is taking on the role of UK marketing director, while Richard Shore moves from Jaguar Land Rover China to become UK planning director. They all report to chief commercial officer Felix Brautigam. Helen McLintock, global corporate affairs director, now reports to chief executive Ralf Speth.

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    Campaign (01 May 2018)

    Land Rover "Born adventurous" by Spark44

    LAND ROVER has launched a new campaign by Spark44 celebrating its 70th birthday. The 70-second TV spot, entitled '70 years young' features children from all corners of the globe speaking of the joy of exploring and telling adults that they can always be young at heart. The campaign will also include a series of shorts running on social channels. 

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