• News (30)
    PR Week (18 Feb 2019)

    Ex-Boden marketer Penny Herriman joins White Stuff as customer director

    WHITE STUFF has named Penny Herriman as customer director. She was previously global brand director at BODEN, leaving the business in July last year. Herriman will be part of White Stuff's executive team. She will report to the clothing brand's chief executive Jo Jenkins.

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    PR Week (05 Feb 2019)

    Boden slammed for 'sexist' marketing

    BODEN has come under fire on social media for advertising in its Mini Boden catalogue which appeared to reinforce gender stereotypes. It included a photo of a boy besides copy which read 'Boys start every adventure with a bike (or a pair of very fast legs)', while a girl was displayed next to copy encouraging girls to 'fill your pockets (and wardrobes) with flowers'. The company is still expected to have violated the ADVERTISING STANDARDS AUTHORITY's tightened regulations on sexist advertising, which haven't yet come into effect.

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