• News (11)
    The Drum (03 Nov 2017)

    Barbour reawakens the The Snowman & Snowdog for Christmas with grown-up Billy and family

    BARBOUR has made the famous Snowman and Snowdog the stars of its Christmas ad. The 70-second spot sees the Snowman invited into a family home for Christmas where he is gifted a Barbour jacket to keep him warm. The ad runs under the strapline 'Gifts they'll always remember' and will be supported by blogging on the brand's website, in-store activity, and social efforts on FACEBOOK, TWITTER, Instagram and YOUTUBE under the hashtag '#barbourchristmas'.

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    The Drum (03 Aug 2017)

    Barbour launches 'Dog's Life' loyalty scheme to reward faithful hounds

    BARBOUR has introduced 'Dog's Life', a loyalty scheme for dogs where shoppers can provide information on their dogs in order to receive invitations to dog friendly events, birthday messages and free gifts. The scheme is meant to drive engagement and will be supported by a year long content, activity and events programme.

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