• News (1774)
    Prolific North (23 May 2019)

    Media Agency Group secures Love Island fashion deal for I Saw It First

    I SAW IT FIRST has announced it will be the exclusive fashion partner for ITV show Love Island after winning a competitive pitch. MEDIA AGENCY GROUP brokered the deal that will see the female contestants wear the brands clothes and be styled by them for key events. It will also have a presence on the shows click-to-buy app. 

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    Campaign (20 May 2019)

    Co-op unites three businesses in one campaign in Lucky Generals debut

    CO-OP has unveiled a new campaign which brings together its food, insurance and funeralcare brands for the first time. Created by LUCKY GENERALS, the three 60-second ads focusing on each business sector show how buying Co-op products sees money going back into local causes, community projects and schools. Running under the tagline 'It's what we do', the ads debuted during the same ad break on ITV. The TV work will be supported by other films focusing on specific points of difference, such as 100% British meat in its own-brand products and its use of 50% recycled plastics, as well as highly localised cinema and OOH spots highlighting projects supported by Co-op in a certain area. 

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