• News (2)
    PR Week (24 Jun 2020)

    COVID-19: Italian Tourism Board hires PR agency to drive UK tourism

    THE ITALIAN TOURISM BOARD has hired The Brighter Group to help drive tourism from the UK as the country attempts to recover from the Covid-19 pandemic. The agency will try to build interest in holidays to Italy via media buying, digital media and design. A new international campaign for the UK market will launch in the autumn. A one month influencer campaign will run in the UK with the themes #BeMoreItalian and #TraveltoItaly.

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    Exclusive (25 Oct 2011)

    ITALIAN STATE TOURIST BOARD has appointed Marina Cencioni as director, as of 3 October. Cencioni is based in the Rome office.