• News (2)
    The Drum (08 Mar 2018)

    WaterWipes hands integrated account to The Brooklyn Brothers

    WATERWIPES has chosen THE BROOKLYN BROTHERS to lead its integrated account after a seven-way pitch. The agency has been selected to lead three briefs - brand, PR and media - with sister agency GOLIN. The Brooklyn Brothers will also lead creative and strategic developments in addition to handling advertising, digital, social, content, website and CRM across 10 markets. WaterWipes does not have an incumbent global agency, choosing to work with local creative, PR and media partners.

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    Convenience Store (01 Mar 2018)

    First global campaign for WaterWipes

    WATERWIPES has launched its first-ever global marketing campaign in the UK. An ad titled 'When a Baby is Born, a Parent is Born' follows the journey of a woman experiencing defining and emotional parenting moments and makes a deliberate stand against 'perfect parenting' creatives. The four week campaign cost around £645k to produce and will air on TV from March 1, before going live across key digital platforms.