• News (47)
    Campaign (09 Jan 2020)

    Subaru awards digital account to IndigoRiver

    SUBARU has chosen IndigoRiver to work on its digital account following a competitive pitch. iCentric is the incumbent.

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    The Drum (08 Jan 2020)

    Subaru imagines what flashes before a sheep's eye before it becomes roadkill

    SUBARU has launched a 40-second ad to promote its new Forester self-charging hybrid. The spot, created by MULLENLOWE, shows a sheep about to become roadkill and its life flashing before its eyes, but ends with the vehicle stopping short of the animal thanks to its automatic pre-collision braking. The campaign will run across TV, digital, PPC and print, with media handled by GOODSTUFF. Subaru is also making use of dynamic radio for the first time, running more than 2,000 personalised variants. 

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