• News (243)
    PR Week (09 Jul 2020)

    Luke T stars in Old Spice spoof to launch Papa John's spicy pizza range

    PAPA JOHN'S has enlisted the help of reality TV star Luke T to promote its 'New Spice' range. Created by W COMMUNICATIONS, the spot parodies the old classic Old Spice ads. New Spice presents an 'old pizza' and then is told to 'turn up the heat' which sees him become topless. Salami and chickpeas rain down on him before he starts to ride a camel with cocktail and spicy pizza in hand. The video debuted on Luke's INSTAGRAM channel, which has 1.5m followers. W Studio also developed a range of assets for New Spice to launch across it social channels including an 8-bit inspired, interactive Instagram story series featuring New Spice guy that will go live over the new two weeks in multiple instalments. Named 'Spicy Adventures', the gamified content will ask consumers to help defeat the evil Amarillo chili.

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    Marketing Week (03 Jul 2020)

    Facebook cans TikTok rival Lasso

    FACEBOOK has closed its TIKTOK competitor Lasso which launched two years ago in the US and central America. It will be removed from 10 July and may be replaced by Reels, a video-music feature for INSTAGRAM, which was launched in France and Germany last month.

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