• News (123)
    Campaign (20 May 2019)

    Channel 4 establishes 'sitcom degree' ahead of Big Bang Theory finale

    CHANNEL 4 has created an interactive test for fans to graduate with a 'Doctor of Sitocomology' degree ahead of The Big Bang Theory's final episode on 23 May. In the quiz on E4's YouTube channel, viewers are tested by a 'science professor' with five questions about the US sitcom. The activity was created in-house by 4Creative and viewers will be pointed to the quiz from E4's social media accounts. Launched on 16 May, the activity is part of a wider campaign for E4 commissioned by Channel 4's marketing team that also includes TV conceptual activity and ads on FACEBOOK, INSTAGRAM, TWITTER and SNAPCHAT.

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    Marketing Communication News (15 May 2019)

    Sudocrem’s new campaign celebrates its ‘Soothing’ heritage

    SUDOCREM launched a new campaign centred around the brand's core essence, to soothe. The spot which debuted on 11 May during Britain's Got Talent, is set in a Japanese garden with three panda's practising Tai Chi. MCCANN HEALTH created the campaign which features a voiceover is by actress Kathy Burke. It will be running on ITV, CHANNEL 4, CHANNEL 5, SAT, Finecast National TV, YOUTUBE, INSTAGRAM and FACEBOOK until 10 August.

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