• News (209)
    The Grocer (27 Nov 2019)

    Iceland unveils plastic-free range of Christmas food

    ICELAND has rolled out 18 products of Christmas food with plastic-free packaging. The items include Luxury Beef Wellington, Mini Pies and Salted Caramel Cheesecake, while eight products, such as its Three Bird Roast and Stuffed Turkey Breast Joint, will come in reduced plastic packaging. 

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    The Drum (04 Nov 2019)

    After Rang-tan, Iceland's Christmas ad embraces Disney's Frozen 2

    ICELAND is playing it safe with its 2019 Christmas ad by partnering with DISNEY's Frozen 2. After last year's Rang-tan ad was blocked from appearing on TV, the new ad aims to showcase the 'Magic of Frozen'; both the goods it sells and the forthcoming sequel. Disney's in-house agency and Walt Disney Animation Studios created the 40-second spot which shows a family and the characters from Frozen playing charades, celebrating their favourite things about Christmas. The ad debuted on 1 November on ITV and will be followed up with a series of shorter spots. It will be supported by press and OOH executions.

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