• News (206)
    Campaign (02 Apr 2019)

    Iceland appoints Leo Burnett to advertising account

    ICELAND has picked LEO BURNETT to oversee its advertising account as it sets off on a new strategic and creative path. The retailer invited 13 agencies to submit RFIs and saw pitches from BRAVE, Leo Burnett, Music and ST LUKE'S

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    The Grocer (26 Feb 2019)

    Iceland trials packaging-free fruit & veg at The Food Warehouse

    ICELAND is trialling a packaging-free fresh produce aisle at one of its Food Warehouse stores in north Liverpool, along with lines that replace plastic packaging with alternatives such as compostable punnets and plant-based film. The loose fruit and veg, including bananas, leeks and carrots, will be sold at lower prices than pre-packed equivalents. The trial also includes new facilities to weigh and ticket fresh produce.

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