• News (182)
    The Drum (26 Feb 2018)

    U OK…hen? Iceland ambushes KFC with chicken shortage ads

    ICELAND has created a cheeky print campaign taking aim at KFC's difficult week. With the help of Weber Shandwick, a set of mobile ads were placed in front of a KFC store asking customers 'U OK...hen? Been affected by the cluck up?', and 'Finger clickin' good chicken at Iceland'. Iceland is also running a bargain-bucket online offer of chicken, beans, corn, fries, coleslaw, garlic bread and ice cream for £10.

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    PR Week (04 Dec 2017)

    Iceland enlists vlogger family for tongue-in-cheek Christmas campaign with a twist

    ICELAND has launched its Christmas campaign, featuring real videos of people opening Christmas presents, humorously edited to show them unwrapping the supermarket's range of Christmas food. Nine versions of 'Tis the Reason' have been created by KARMARAMA, all available on YOUTUBE, and they were launched during CHANNEL FOUR's Gogglebox and ITV's I'm A Celebrity, Get Me Out Of Here.

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