• News (270)
    Campaign (12 Sep 2019)

    HSBC retains TMW for below-the-line account

    HSBC has retained TMW UNLIMITED as its below-the-line agency after a competitive three-way pitch that included WUNDERMAN THOMPSON and MCCANN CENTRAL. Pitches began in June and six other agencies were also involved at an earlier stage. TMW will continue to be responsible for managing customer engagement, product and proposition communications and working across HSBC's portfolio. This will also include current accounts and wealth management. 

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    The Drum (09 Sep 2019)

    HSBC creates global soundscape for homesick international students

    HSBC is providing comfort to overseas students in the UK by launching 'Sounds of Home', a soundscape album full of the sounds international students say they miss from their hometowns. It captured the essential sounds of India, Malaysia, Singapore and Taiwan and made them available on SPOTIFY, APPLE MUSIC and iTunes. A 100-second film also documents the sourcing and recording process of the soundscapes. The work is designed to 'complement the financial guidance and support' the bank provides students all over the world

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