• News (206)
    Campaign (27 Mar 2017)

    HSBC "Tomorrow is only a day away" by JWT

    J. WALTER THOMPSON has created a new ad for HSBC furthering the bank's narrative about its role in helping people live better lives. 'Tomorrow is Only a Day Away' sees a father rise everyday at 5:15 to take his ambitious daughter to the local swimming pool. He uses his free time to search for a new house and eventually finds his early mornings have paid off as he spots a house with a back-yard swimming pool. The 60-second ad is backed by TV, social and online activation. 

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    Campaign (22 Mar 2017)

    Vodafone, Sky and HSBC join retreat from Google

    CHANNEL FOUR, TFL, THE GUARDIAN, THE FINANCIAL CONDUCT AUTHORITY, L'ORÉAL, THE UK GOVERNMENTHSBC, THE ROYAL BANK OF SCOTLAND, and LLOYD'S BANK have pulled their ads from GOOGLE following an investigation into inappropriately placed ads. VODAFONESKY and BARCLAYS are among those considering following suit. Havas Media Group has also announced it would pull all UK spend from Google and YouTube while Publicis Groupe is reviewing its relationship with Google.

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