• News (253)
    Campaign (28 Nov 2018)

    Rachel Riley 'confesses' to being bad at maths for HSBC fraud campaign

    HSBC has rolled out an online campaign to highlight the dangers of online fraud. Countdown star Rachel Riley released a video on TWITTER stating that she is bad at maths and is fed answers to the sums she completes through an earpiece. However, the banking group revealed two days later that it had faked the video by using sophisticated technology available to digital fraudsters. WEBER SHANDWICK and That Lot created the campaign.

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    The Drum (16 Nov 2018)

    HSBC appoints head of marketing

    HSBC has appointed Chris Pitt to the role of head of marketing.

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