• News (127)
    Campaign (13 Jun 2018)

    HP "Dad" by Fred & Farid

    HP has launched an emotional new ad ahead of Father's Day. The 60-second spot sees a father introducing his baby to his own father. However, the interaction between grandfather and grandchild is then revealed to be imaginary yet is enabled through a photograph of the man, printed on a HP device. The ad, created by Fred & Farid, runs under the tagline 'Keep memories alive'. 

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    Campaign (08 May 2018)

    HP shows off printer capabilities with an AR app that places virtual photo frames in the home

    HP has teamed up with Oath's Ryot studio and media agency PHD on an AR experience that allows users to to view their photos in virtual frames around their homes. Once happy with their frame design and image, users can print them out and build the frame from a paper template. The work aims to promote HP Instant Ink's Free Printing Plan and HP Envy Photo printer.

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