• News (125)
    PR Week (10 Oct 2017)

    Newgate toasts new financial, corporate and public affairs brief with Hovis

    HOVIS has awarded NEWGATE COMMUNICATIONS with a newly created, wide-ranging brief encompassing corporate and financial PR, public affairs, as well as providing senior communications advice and press office support in the UK. Hovis is understood to want to step up its comms in these areas having not previously had an agency covering this work. CIRKLE continues to handle the bread company’s consumer and trade PR, having won the account in 2015.

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    The Drum (14 Sep 2017)

    44 years in the baking: Evans Cycles brings Hovis ad back to life with electric bike

    EVANS CYCLES has remade the famous HOVIS 'Boy on a Bike' ad starring the original Hovis boy on an electric bike. Created by digital agency Propellernet, the ad aims to raise awareness off the benefits of e-bikes and promote Evans as the key supplier of such products. Carl Barlow, the star of the original 1973 ad, is seen finally conquering the steep Gold Hill in Shaftesbury, Dorset via electric bike. 

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