• News (129)
    Talking Retail (28 Sep 2018)

    Hovis unveils premium loaves duo

    HOVIS is launching two new loaves in Seeded Batch and White Bloomer variants. The products are intended to appeal to the growing consumer demand for premium bread. They will be available to buy from NISA and SPAR stores.

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    Convenience Store (23 May 2018)

    Hovis heroes the soft white loaf in TV adverts

    HOVIS has launched a new national TV campaign championing soft white bread. 'It's just bread' aired for the first time during Coronation Street on ITV on 21 May, and will continue to run on TV and on-demand services until 10 June. The ad highlights the role bread plays the everyday lives of consumers, from children making their first sandwiches to new parents enjoying buttered toast during a feed.

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