• News (130)
    Campaign (03 Jun 2019)

    Hovis 'Boy on the bike' ad makes TV comeback

    HOVIS has relaunched its iconic 'Boy on the bike' ad, 46 years after it first aired. The spot has been digitally remastered by the British Film Institute National Archive and RSA Films. It features music re-recorded by the next generation of the Ashington Colliery Band, which was used on the original version. The remastered ad aired on ITV on 3 June and will be shown during peak times throughout the month.

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    Talking Retail (28 Sep 2018)

    Hovis unveils premium loaves duo

    HOVIS is launching two new loaves in Seeded Batch and White Bloomer variants. The products are intended to appeal to the growing consumer demand for premium bread. They will be available to buy from NISA and SPAR stores.

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