• News (105)
    Talking Retail (20 Feb 2017)

    Hovis Soft White updates packaging

    HOVIS has updated its packaging for its Soft White 800g loaf to highlight its recent win in the bakery category at the 2017 Product of the Year awards. Packaging now features a Union Jack design with a 'Product of the Year' splash. 

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    The Drum (01 Dec 2016)

    Hovis ups investment in experiential marketing

    HOVIS has announced plans to increase its experiential marketing spend in 2017 after success in promoting the Soft White and Best of Both ranges this year. The new year will see a fully integrated multi-agency campaign launch with experiential at its heart. The baker hired Hot Pickle in October to help plan activity.

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