• News (239)
    Campaign (05 Apr 2019)

    Honda "Powered by Honda" by Digitas UK

    HONDA has launched a 60-second animated ad created by DIGITAS. It focuses on the brand's role in Formula One and brings back the 'Powered by Honda' strapline that ran on F1 cars between 1988 and 1992. It sees motorbikes, lawn mowers, speed boats, aircraft and performance cars racing on an F1 track, demonstrating the variety of Honda power units. The vehicles finally morph back into RED BULL and Toro Russo F1 cars before the animation merges into real footage. 

    Read Full Article

    Campaign (13 Mar 2019)

    Cadbury Creme Egg partners Honda and Google for egg hunt

    CADBURY CREME EGG has teamed up with GOOGLE, HONDA and UNILEVER to launch a takeover of out-of-home sites around London Waterloo Station. The campaign was developed in partnership with ELVIS as part of the 'Creme Egg hunting season' campaign. Visitors to Waterloo Station and its surrounding area can take part in a digital Easter egg hunt which will see Creme Eggs hidden in ads from brands including HEINZ, TESCO, Google, Knorr and Honda, across 16 out-of-home sites. When a hacked ad is spotted, consumers can then upload a photo of it to huntthewhitecremeegg.com where they will enter a competition to win £10,000. The campaign will run for two weeks.

    Read Full Article