• News (26)
    PR Week (03 Oct 2018)

    No superheroes required: campaign promotes fire service as inclusive and open to BAME and LGBT recruits

    THE HOME OFFICE has rolled out a new campaign to promote a more diverse image of the fire service. The ad is not part of a recruitment drive, but it is intended to encourage LGBT+ and BAME people who have not considered a career in the fire service to apply for a role. It is based on the insight that 95% of firefighters in England are male and white. A dedicated website has been created as part of the campaign, which also includes a myth buster guide.

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    PR Week (20 Sep 2018)

    Home Office issues warning to landlords in latest stage of 'County lines' campaign

    THE HOME OFFICE revealed a fresh round of ads as part of its 'County lines' campaign earlier this month. The posters are intended to highlight to landlords the possibility that criminal gangs are renting their properties, encouraging them to vigilant in looking for signs such as offering to pay significant amounts of rent in cash in advance. Criminals are increasingly expanding into areas outside of major cities. Concern over this issue is what instigated the campaign.

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