• News (180)
    Marketing Week (27 Sep 2016)

    HMV taps into the vinyl boom with new cinematic campaign targeted at students

    HMV has launched a new campaign celebrating the vinyl music format. A 30-second cinematic ad filmed at The Vinyl Factory documents the process of pressing vinyl and is sound-tracked by jazz artist Billy Cobham’s hit ‘Stratus’. The work positions HMV as the ‘home of vinyl’ and will be shown at 37 independent cinemas located close to HMV stores. Supported by social media activity under the hashtag #lovevinyl, HMV’s campaign will also involve collaborating with universities to target the ad’s messaging to students.

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    Exclusive (04 Aug 2015)

    HMV has promoted Dawn Hancock to senior marketing manager, retail.