• News (146)
    Campaign (23 Mar 2020)

    Homebase recalls glory days of going outside

    HOMEBASE has launched a 40-second ad that encourages people to 'Grow a whole new room' this spring. Created by ATOMIC, the spot sees an animated tortoise celebrating the joy of coming out into the garden with his human family. It coincides with the brand's sponsorship of ITV's Love Your Garden and will be supported by online and in-store activity. HAVAS handled media.

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    The Drum (21 Feb 2020)

    Homebase appoints Mapp

    HOMEBASE has appointed Mapp as the company looks to realign its marketing efforts amid company-wide restructuring. Homebase has integrated Mapp Intelligence Retail Insights into its marketing strategy to help improve long term business planning.

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