• News (125)
    Campaign (10 Mar 2016)

    HOMEBASE has released a new ad by LEO BURNETT which looks into the many reasons why people want to redecorate. ‘Life Improvement’ shows how a new bedroom colour scheme empowers a young women and how a breakfast bar can provide a place for parents to reconnect with their teenaged son.

    Marketing (04 Mar 2016)

    HOMEBASE is restructuring its management team following its acquisition by Wesfarmers for £340m. Peter Davis has been brought on board as managing director while Rodney Boys will become the finance director. Chris Mcdonough, the marketing director, will leave the business.