• News (9)
    Prolific North (23 Apr 2018)

    Sky Betting & Gaming sold to Canadian giant for £3.36bn

    SKY BETTING & GAMING is to be acquired by PokerStars owner STARS GROUP for £3.36bn. The deal, expected to be complete later this year, will see Stars Group take a majority stake in the business, with CVC Capital Partners reducing its share to 12% and Sky Plc reducing its share to 3%. The Canadian company has said that Sky Betting's Leeds office will remain a major hub of the business. 

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    Campaign (15 Jun 2017)

    Sky Bet awards ad account to Who Wot Why and Bountiful Cow

    SKY BET has retained Who Wot Why to oversee its creative account and appointed BOUNTIFUL COW to provide communications planning. JWT and IRIS also pitched for the business. MCGARRYBOWEN previously worked on Sky Bet but its relationship ended earlier in the year. MEDIACOM handles media planning and buying. 

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