• News (6)
    PR Week (25 Jan 2019)

    Help for Heroes lights up Tower of London to focus on veterans' mental health

    HELP FOR HEROES took Blue Monday as an opportunity to raise awareness of veterans' mental health. MCCANN LONDON projected a 'stigma clock' onto the Tower of London which symbolises the time it takes veterans to seek help for psychological trauma (on average, just under four years). Each time someone shared a post of social media with the #StigmaClock hashtag or donated to Help for Heroes, it knocked time off the clock to demonstrate how support helps shorten the time before veterans seek professional help. CutTheClock.com hosted a livestream of its progress. 

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    Convenience Store (24 Feb 2017)

    Bisto makes £25k promise to Help for Heroes

    BISTO has pledged another minimum of £25k to HELP FOR HEROES as part of its ongoing relationship with the charity. Phase one of the campaign to drive sales across the Bisto range launched in 2016 and phase two is now set to roll out. For 17 weeks from 1 March consumers can purchase four Bisto frozen ready meal promotional packs which will each contain a unique code. The code can then be entered at a dedicated site to claim a free hot pan holder branded with Bisto and Help for Heroes logos. For each entry Bisto will donate 80p to the cause. 

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