• News (5)
    Convenience Store (24 Feb 2017)

    Bisto makes £25k promise to Help for Heroes

    BISTO has pledged another minimum of £25k to HELP FOR HEROES as part of its ongoing relationship with the charity. Phase one of the campaign to drive sales across the Bisto range launched in 2016 and phase two is now set to roll out. For 17 weeks from 1 March consumers can purchase four Bisto frozen ready meal promotional packs which will each contain a unique code. The code can then be entered at a dedicated site to claim a free hot pan holder branded with Bisto and Help for Heroes logos. For each entry Bisto will donate 80p to the cause. 

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    The Grocer (22 Apr 2016)

    KERRY FOODS is giving shoppers a chance to win £5 every time they buy a Bisto frozen ready meal. The on-pack promotion sees Bisto give £5 to the consumer and donate £5 to HELP FOR HEROES for every winning code entered on its site. The promotion begins 2 May and runs for 12 weeks.