• News (4)
    Diary Directory (28 Feb 2019)

    Heist unveils #RipItOff shapewear campaign

    HEIST has revealed its new campaign promoting The Shape Collection. Its new shapewear range was created using sports technology for maximum comfort, making the garments breathable and wearable. #RipItOff plays on the idea that people often want to 'rip off' shapewear because it is so uncomfortable and contrasts this with the comfort of wearing Heist's range. The ads are rolling out to out-of-home channels. It is additionally offering consumers some of its shapewear products in exchange for old spanx.

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    Diary Directory (04 Dec 2018)

    Hosiery brand Heist appoints Aisle 8

    HEIST has handed its UK press and publicity business to Aisle 8. The agency has been tasked with overseeing all founder and stakeholder profiling, product and brand PR activity. 

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