• News (783)
    Campaign (15 May 2019)

    Birra Moretti offers free meals for diners who bring tables

    BIRRA MORETTI, the Italian beer brand, is staging a dining experience where partakers can enjoy a free six-course meal if they bring their own table to eat from. Meals will be served at the 'Trattoria Birra Moretti' pop-up in Covent Garden, London from 12-15 June, and diners who arrive empty-handed can still receive a free meal following a donation. It is also staging the 'Piazza Birra Moretti' at this year's British Summer Time music festival, offering the chance to win an Italian-themed meal cooked in one's own home. The activation is delivered by Cow PR.

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    Marketing Communication News (15 May 2019)

    HEINEKEN ‘Say Yes’ to Alcohol-Free Beer and Cider in New Campaign by Twelve

    HEINEKEN has launched a new campaign promoting its alcohol-free beer and cider. Created by Twelve, the ads will run in-store and online under the tagline 'Say Yes', showcasing 'No and Low' alcohol alternatives as a positive lifestyle choice for social occasions. The drinks giant will also help retailers strengthen the visibility of this category with the launch of Zero Zones. The efforts showcase Heineken 0.0, Birra Moretti Zero, and Old Mout Alcohol-free

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