• News (754)
    The Grocer (22 Feb 2018)

    Amstel £7m relaunch to rebuild momentum after Tesco delisting

    AMSTEL has undergone a makeover as part of a £7m investment to revive sales, having been delisted from TESCO in the supermarket's early 2017 range review. The new red design and logo, which roll out this month, aims to give the lager a premium look. It will be supported by TV, cinema, social media and in-store activity, along with its continued sponsorship of PRUDENTIAL RideLondon. 

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    Campaign (26 Jan 2018)

    Stay over in the Holland Heineken House for the Winter Games through Booking.com

    HEINEKEN is offering guests an overnight stay in Holland House during the Winter Olympic Games in South Korea through BOOKING.COM. Two guests will be able to enjoy a behind-the-scenes tour and a visit to the TeamNL Lounge, as well as performances from Dutch artists including Van Velzen and Di-rect. It will be the first time that the Holland Heineken House has been set up in South Korea. The house has been at every Summer and Winter Games since the 1992 Games in Barcelona.

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