• News (55)
    Marketing Communication News (11 Jul 2019)

    easyJet and Harper Collins team to deliver flying libraries initiative for 20 million passengers this summer

    EASYJET and HARPER COLLINS have partnered for a new campaign to encourage more children to read on flights during the summer. Over 60,000 children's books in seven languages have been added to passenger seat-pockets in UK flights as part of their 'Flybraries' initiative. The initiative was created following a study by easyJet which found over half of British children would choose being read a story by their parents over an extra 30-minutes screen time.

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    Exclusive (30 Apr 2019)

    HARPERCOLLINS has appointed Dawn Burnett to the role of campaigns director.