• News (56)
    Leisure Opportunities (21 Oct 2019)

    Alton Towers announces new attraction based on David Walliams' books

    ALTON TOWERS is partnering with actor and author David Walliams to launch a new theme park attraction: The World of David Walliams. HARPERCOLLINS CHILDREN'S BOOKS is helping out with the plans which is set to open mid 2020. The attraction is set to bring a number of characters to life across the theme park and within the resort's hotels.

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    Marketing Communication News (11 Jul 2019)

    easyJet and Harper Collins team to deliver flying libraries initiative for 20 million passengers this summer

    EASYJET and HARPER COLLINS have partnered for a new campaign to encourage more children to read on flights during the summer. Over 60,000 children's books in seven languages have been added to passenger seat-pockets in UK flights as part of their 'Flybraries' initiative. The initiative was created following a study by easyJet which found over half of British children would choose being read a story by their parents over an extra 30-minutes screen time.

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