• News (155)
    The Drum (18 Apr 2019)

    Monzo clashes with Halifax bank over 'embarrassing' app design likeness

    HALIFAX's rebrand has been criticised by digital rival Monzo after its chief executive pointed out that the app rebrand featured items from Monzo's decks. Monzo CEO Tom Blomfield tweeted Halifax to say the card in the photo on Halifax's app displays the same Monzo BIN number and the name of one of its members of staff. The work was outsourced by Halifax to brand experience agency RUFUS LEONARD. It said it was embarrassed that an early and rejected proposal design was used and a new one will be coming soon.

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    The Drum (09 Apr 2019)

    Halifax shows how it 'Makes It Happen' for customers in funky rebrand

    HALIFAX is demonstrating how it helps 'make it happen' for customers in a new campaign. Created by ADAM&EVEDDB, a 60-second spot focuses on 'that new home feeling' and tells the story of a slinky toy that comes to life and has a great time exploring his new home. The ad is set to the funky 70s track 'Jungle Boogie' by Kool and the Gang. It launched during ITV's Britain's Got Talent and will be supported by online, social media and in branch activity. The campaign marks a departure from the bank's ads based on TV and movie classics, and also sees it introduce a new logo with a simplified and bolder X. MEDIACOM handled media for the campaign. 

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