• News (106)
    Campaign (09 May 2018)

    Halfords ad banned for encouraging irresponsible driving

    HALFORDS has received a ban by the ASA for a CHANNEL FOUR weather sponsorship ident which consisted of sped up footage of a car driving on a snow-covered road from the perspective of the driver. The advertising watchdog ruled that the ad could encourage dangerous driving through a combination of the footage, drum beats, engine sounds, and on-screen text that read 'ready for quick getaways'. It stated the ad must not be shown again in its current form. 

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    Retail Gazette (29 Mar 2018)

    Dixons Carphone poaches Halfords’ finance boss for similar role

    DIXONS CARPHONE has appointed Jonny Mason to the role of group finance director. Mason joins from HALFORDS where he was chief finance officer. He starts his role in September.

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