• News (37)
    bbc.co.uk (22 Oct 2018)

    eBay revs up to take on Auto Trader in car ads

    EBAY has acquired Motors.co.uk to position it as an alternative to AUTO TRADER as an ad site for cars. Motors.co.uk will become part of eBay owned GUMTREE as part of the deal which would give the combined group more than 620,000 car listings, against Auto Trader's 500,000. The deal is expected to be completed early next year.

    Read Full Article

    Campaign (20 Feb 2018)

    Gumtree cuts digital spend on brand campaign

    GUMTREE has launched a new campaign entitled 'Make it happen'. The 30-second spot sees an expecting couple looking at items on Gumtree online which then appear in their home. The spot shows that the items the couple need change over the course of their child's growth, and when they are no longer needed, they use Gumtree to post them for sale. The work, which will run on TV and VOD having already launched on outdoor and radio, was created by FOLD7, with media handled by THE7STARS. It will also run on some digital and paid for social, however, despite Gumtree increasing its overall digital spend, including on ads to drive app downloads, it is cutting its spend on digital brand advertising.

    Read Full Article