• News (16)
    Breaking Travel News (11 Jan 2019)

    Gulf Air seeks boutique positioning with new strategy

    GULF AIR has revealed its new five-year brand strategy which positions it as a 'boutique' airline. Currently making a loss, it plans to reverse its fortunes with a brand proposition focusing on service quality over volume of customers. Its new offering will include a Falcon Gold class, exclusive products, new destinations and a new terminal at Bahrain International Airport. Gulf Air hopes its strategy will help it to stand out from its larger, volume-focused competitors.

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    Other (22 Sep 2010)

    GULF AIR has agreed a branded content deal with CNBC, and will launch a campaign on CNBC across Europe, the Middle East and Africa until February 2011. The airline will sponsor 'Who's Who in the Middle East', a programme that interviews leading business figures from the region.