• News (4)
    Other (29 Aug 2013)

    GUESS distributor Sequel has hired OMD to handle the broadcast media planning and buying for the first TV push of its Guess Watches, Guess Jewellery and Gc Watches. Previously handled in-house, OMD will now the communications strategy for the brand. The first of the campaign strategy activity is due to launch over Christmas, for a two-month period.

    New Media Age (14 Jul 2011)

    GUESS is rolling out a mobile app that offers loyalty card members incentives based on their Facebook Likes. The brand is employing data and technology firm MicroStrategy to link data, taken from Facebook's API, with it's own proprietary data via its 4m loyalty card scheme. Guess will then deliver its loyalty card members deals and offers based on what they have Liked on Facebook and their location.