• News (536)
    The Drum (27 Mar 2020)

    Guardian appoints Annette Thomas as CEO

    THE GUARDIAN has appointed Annette Thomas to the position of chief executive officer.

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    Campaign (09 Mar 2020)

    Women get real about sex, ageing and incontinence for Tena campaign

    ESSITY has launched a new 60-second spot for Tena running under the tagline 'I will be me'. Created by AMV BBDO, the ad sees various women over the age of 55 celebrating their bodies in underwear and talking about sex, aging and incontinence. The work debuted on CHANNEL FOUR, and will run across TV, cinema, podcasts and social media in the UK, France and Germany. The brand has media partnerships with C4, THE GUARDIAN and Femme Actuelle, and will also send influencers a '#Ageless' pack containing a pelvic floor strength device, Hanx lubricant, kegel exercise instructions and Tena Silhouette underwear. ZENITH handled media. 

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