• News (526)
    Campaign (05 Nov 2019)

    Visa partners Channel 4, Global and Guardian for second seasonal singalong

    VISA has launched its Christmas campaign, which once again features real independent shopkeepers, to encourage the nation to shop locally this Christmas. Created by SAATCHI & SAATCHI LONDON, the 60-second ad features 13 retailers perform Queen's Somebody to Love and will also spotlight over 150 retailers nationwide, featuring them in personalised ads on city-centre billboards, as well as geo-targeted ads on social media. The ad debuted on 5 November during the Pride of Britain Awards on ITV and will run on TV until 24 December. The campaign will be supported by a trio of media partnerships. Visa created a series of documentary-style 30-second ads thematically tied to CHANNEL 4 shows. It also partnered with GLOBAL, which will cover 12 local Heart radio stations and THE GUARDIAN, with work set to launch later in November. STARCOM handled media for the campaign.

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    The Drum (25 Oct 2019)

    ITV continues mental wellness commitment with poignant TV guide-style print ads

    ITV has launched print ads in the style of TV guides that promote its 'Get Britain Talking' mental wellness campaign. Created in-house by UNCOMMON, one ad copy depicts moments of compassion from loved ones opening up about mental health, while another carves out space in the TV schedule for viewers to take time to spend nurturing their mental health. The ads will appear in THE GUARDIAN, THE OBSERVER and THE SUNDAY TIMES Culture Magazine. 

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