• News (522)
    Campaign (09 Sep 2019)

    The Guardian hires Uncommon for brand campaign

    THE GUARDIAN has appointed UNCOMMON to handle a new brand campaign as it aims to expand internationally. The agency won the business after a pitch and will launch a campaign this year which will highlight the global impact of the brand. 

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    The Drum (16 Jul 2019)

    Co-op Bank starts trial of Good Loop’s ethical ad tech

    THE CO-OPERATIVE BANK is trialling ethical ad tech by Good Loop for its 'People with Purpose' campaign. The tech incentivises people to watch ads online by giving them the chance to 'unlock' a charity donation at the end of the video. Charities receive 50% of ad revenue, with the remainder going to the publisher and Good Loop as income. The ads will run on publications such as THE GUARDIAN, STYLIST and THE ECONOMIST, with charities including Center Point, REFUGE and AMNESTY INTERNATIONAL benefiting. Co-op Bank says that two-thirds of its customers are already likely to donate to charity. HEARTS & SCIENCE introduced the technology to Co-op. 

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