• News (4)
    The Grocer (28 Mar 2017)

    Recipe box service HelloFresh launches meal kits in Sainsbury’s

    HELLOFRESH is set to launch its meal kits in 35 SAINSBURY'S stores in London and the South East this week before a more widespread roll-out. Five recipes will be available and rotate every six weeks to allow for variation. 

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    The Drum (02 Mar 2017)

    Hello Fresh unveils bricks and mortar London pop-up aimed at busy commuters

    HELLO FRESH, the grocery delivery service, has launched a pop-up in London's Old Street station which hopes to entice busy commuters with its simple service. The four week residency, set up by experiential agency Hot Pickle, will see the brand sell recipe kits to those travelling though the capital, with 10% of proceeds going to The Felix Project, a London-based charity that focuses on reducing food waste and poverty.

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