• News (7)
    Campaign (16 Feb 2018)

    Channel 4 signs up Gtech for Gogglebox sponsorship

    CHANNEL FOUR has signed up GTECH as sponsors of Gogglebox. The two-year-deal was managed by 4Sales' Nations and Regions team in Manchester. The idents were created in-house by Gtech and depicts the company's founder Nick Grey attempting to sit down to watch TV, but keeps being interrupted by his dogs.

    Read Full Article

    Nielsen (12 Feb 2018)

    Spend Analysis

    The top spender in direct mail in Q3 2017, by a large margin, was GREY TECHNOLOGY which spent £10.1m. This was more than double what it spent in Q2 and more than three times what it spent in Q3 2016. Direct mail investment made up 59% of Grey Technology’s Q3 budget which was spent promoting its vacuumcleaners (£8.1m), cordless garden trimmer (£1.2m) and cordless leaf blower (£679k).