• News (73)
    The Drum (05 Nov 2018)

    Cheeky Greggs reverses shop logo to capitalise on Fenwick's Christmas window display

    GREGGS has launched a clever PR stunt by reversing the lettering on its shop front opposite FENWICK's famous Christmas window display in Newcastle. The move means that anyone taking a look at the magical Snowman-themed department store window will now see the Greggs logo reflected back at them in a readable fashion. The backwards sign also enables people to take selfies outside the store with the logo appearing the correct way round in the front-facing camera. 

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    Marketing Communication News (05 Jun 2018)

    Greggs Prank Foodies with Undercover Restaurant at a London Food Festival

    GREGGS created an undercover pop-up restaurant at a London food festival for its latest campaign. It served its new summer lunch products under the guise of a hipster restaurant called 'Gregory and Gregory'. Customers were captured on film as it was revealed they were actually eating Greggs. The campaign was created by the advertiser's in-house team and PR and creative agency Taylor Herring.

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