• News (105)
    PR Week (18 Dec 2019)

    Greene King welcomes people to lick 'beer igloo'

    GREENE KING froze 1,000 litres of beer to create a lickable igloo. The stunt to promote its Icebreaker beer also offered visitors to taste the beer in bottles and to snuggle up in the igloo with blankets. The experience was created by master carver Csaba Vass, Icebox and WPR.

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    Campaign (11 Nov 2019)

    BT partners Greene King to rebrand pub in support of women's football

    BT rebranded a London pub from Red Lion into Red Lioness as its pledges to inspire more pubs to support women's football. The pub in Moorgate was rebranded on 9 November and was decorated inside with inspirational quotes from female sports stars and a selection of memorabilia. The first 100 fans who visited the pub on 9 November received a free drink and were able to watch the England - Germany match. As part of the Red Lioness pledge, GREENE KING will be showing live BT matches of FA Women's Super League and England Lionesses matches across 750 of its pubs. WUNDERMAN THOMPSON and PITCH MARKETING GROUP delivered the project.

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