• News (60)
    Campaign (19 Oct 2017)

    Green & Black's launches first ever TV spot to promote 'more accessible' range

    GREEN & BLACK'S has hired MCGARRYBOWEN to devise the creative for its first TV campaign, which seeks to position the chocolate company’s Velvet Edition range as a less intense, more accessible alternative to its regular offerings. The spot, which first aired earlier this week on a prime time ITV slot, is set to 'Ready or No't by The Fugees and is a twist on the traditional Red Riding Hood tale.

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    Campaign (07 Aug 2017)

    Green & Black's launches first non-Fairtrade chocolate bar

    GREEN & BLACK’S is launching its first UK product without a Fairtrade or organic label later this month and will instead display the brand’s new ‘Cocoa Life’ tag. The company is replacing the Fairtrade label with Cocoa Life across all products by 2019 and the new Velvet Edition dark chocolate bars will be the first to feature the new label.

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