• News (8)
    Convenience Store (13 Jul 2017)

    Grace Say Aloe drinks get biggest ever marketing spend

    GRACE FOODS is making its biggest ever investment in its Grace Say Aloe soft drinks. A £1m push will run from now until October including sampling, social media, influencer and PR activity, as well as displaying ads on the LONDON UNDERGROUND and digital escalator panels. Running under the strapline '#RebootNormal', the campaign follows a packaging refresh and addition of limited edition £1.15 price-marked packs. 

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    Talking Retail (15 Jun 2017)

    Grace Foods launches its Caribbean Food Week festival

    GRACE FOODS is gearing up for its second Caribbean Food Week festival. Running during Caribbean Food Week, street food, live cooking demonstrations, music and a Caribbean market will pop up in Brixton on 25 and 26 August. Consumers can pick up discount vouchers and deals on Grace Foods products, sample foods, and purchase new lines launching in the run up to the event. The event will be supported by social media and blogger activity including a Snapchat filter and dedicated Instagram account. 

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