• News (4)
    The Drum (19 Oct 2018)

    Gourmet Burger Kitchen pulls ‘racist’ #CurryWars campaign video

    GOURMET BURGER KITCHEN has pulled its latest ad campaign after complaints of racism. The #CurryWars campaign was devised by YOU AGENCY and featured a white man in a sandwich board outside a number of curry houses saying their food is not authentically Indian. The campaign was created to promoted GBK's new Ruby Murray burger. Gourmet Burger has removed the video from its social channels and apologised to those who were offended by the film.

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    Campaign (03 Oct 2016)

    GBK burgers compared to Donald Trump as 'a bit of an arse' in outdoor campaign

    GOURMET BURGER KITCHEN has released a new outdoor ad campaign poking fun at the US presidential candidate, Donald Trump. ‘Vote Rump’ makes use of different double entendre to promote GBK's burgers and reference Trump’s shortcomings. Taglines include "Vote Rump, it’s a no brainer", "Vote Rump – it’s a bit of an arse" and "Vote Rump – it’s really rich and incredibly cheesy".

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