• News (429)
    Press Release (29 Apr 2019)

    Tide Takes to the Airwaves with First Radio Campaign

    GUERILLASCOPE has been appointed as the new media agency partner of SME challenger bank Tide. The agency will plan and execute a nationwide radio campaign, which will include spots on LBC, Kisstory, Absolute and RADIO X, as well as premium spots just before national news updates across 287 radio stations. Tide is used by nearly 80,000 small businesses. It offers fuss-free admin via invoicing and accounting services, a free business Mastercard, and no monthly fees or foreign transaction fees. Tide's VP of Marketing George Schmidt hopes that the radio campaign will cut through to small business owners across the UK. 

    Campaign (08 Apr 2019)

    Little Mix and Shawn Mendes among stars in TV ad for Capital breakfast show

    GLOBAL has released a 40-second spot to promote its Capital breakfast show. Created by LUCKY GENERALS, the ad is styled as a cheesy commercial for a kids breakfast cereal, and sees presenters Roman Kemp, Vick Hope and Sonny Jay taken on a whimsical journey to showcase all the show has to offer. It sees Little Mix flying on a spoon and Liam Payne riding a yellow dinosaur toy, ending with the slogan 'now that sounds tasty'. The ad debuted during ITV's The Voice UK final and will be supported by cinema, social media, VoD and outdoor activity, as well as targeted ads to streaming music and podcast listeners via Global's digital audio ad platform Dax. PHD handled media planing and buying for the campaign. 

    Read Full Article