• News (39)
    Talking Retail (23 Nov 2018)

    VK launches Christmas jumper on-pack competition

    VK VODKA has revealed a Christmas on-pack competition for its mixed packs. Consumers who find a Watermelon flavour bottle in a mixed pack are in with a chance of winning a Christmas jumper. They can enter by uploading a photo of the bottle to the brand's social media profiles. VK is also running a celebrity campaign to maximise the reach of the competition, which runs until 18 December.

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    The Grocer (20 Aug 2018)

    VK unveils Watermelon RTD following public vote

    VK has added a new watermelon flavour to its vodka lineup following a nationwide public vote. It will go on sale next February in a 275ml bottle. VK is rolling out another customer engagement campaign this November with a sampling tour in nightclubs across the UK.

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